How do you bring it all together to drive new and repeat business? The reality is that if you’re not top of mind, people forget about your business. And that can cause you to lose money. Let’s take a look at how this all comes together.
When your connections engage with you on social media, in person, forward your emails, or share your content with their contacts, those interactions create more visibility for your business. In turn, this engagement brings new people to your business and feeds into the ways people find your business in the first place.
By focusing on those core elements of connect, experience, entice, and engage, a business can create the relationships and interactions that keep existing customers coming back and increase word of mouth and social visibility that brings new customers through the door.
Connect – It’s all about getting people to your door or mobile-responsive website. You now know that happens through word-of-mouth referrals, searches online, paid advertising, mobile searches on apps, or through listing sites.
Experience – Wherever your prospective customer is engaging with you, you should provide a positive experience. That’s often as simple as making sure people are finding the answers to their questions through informative, educational content, that you’re responding to and engaging with people, and generally being helpful. their questions through informative, educational content, that you’re responding to and engaging with people, and generally being helpful.
Entice – At this stage where someone is feeling good about your business, it’s a great time to entice them to stay in touch with you. This could mean following you on social channels, downloading whitepapers, or even better, joining your email list.
Engage – Next, engage with these people who have opted to connect with you on a regular basis. This engagement is at the heart of the relationship between a brand and its customers. Engagement keeps you top of mind and puts you on the path to creating repeat customers, loyalty, referrals, and increased exposure for your business. Simply, engagement creates more awareness for your business and brings more people to your door.