What is a Strategic Small Business Website?
A strategic small business website is a website that is designed and developed with specific business goals in mind. It goes beyond a mere online presence and focuses on achieving strategic objectives such as increasing brand awareness, driving customer engagement, generating leads, and ultimately, boosting business growth. Here are some key characteristics and considerations for […]
Strategic Website Redesign
A strategic website redesign involves planning and implementing changes to a website with the goal of improving its overall performance, user experience, and aligning it with business objectives. Here are some steps to consider when undertaking a strategic website redesign: Remember, a strategic website redesign is an ongoing process. Continuously monitor and analyze user behavior, […]
Learning Process: Learning is an ongoing cyclical process
I want to develop a clear plan by improving upon what I’ve done before Learning is an ongoing cyclical process. The Learning Loop is a tool that helps you to define how the work you do now informs what you do next. It provides a high-level perspective on how implementing social change can be broken […]
SYSTEMS DEVELOPMENT AND ORGANIZATIONAL CHANGE
Building a new information system is one kind of planned organizational change. The introduction of a new information system involves much more than new hardware and software. It also includes changes in jobs, skills, management, and organization. When we design a new information system, we are redesigning the organization. System builders must understand how a […]
Customer Engagement System – How it all comes together
How do you bring it all together to drive new and repeat business? The reality is that if you’re not top of mind, people forget about your business. And that can cause you to lose money. Let’s take a look at how this all comes together. When your connections engage with you on social media, […]
Influence Authority – Soft Tactics Vs. Hard Tactics
When it comes to wielding influence from a position of authority, the strategies people use tend to fall into one of two main categories: soft tactics and hard tactics. Soft tactics are strategies that are either inspirational or consultative in nature. The influence from this kind of strategy stems from elements within the person who […]
Innovation – I want to look ahead to understand what I need to do to bring my idea to life
The Innovation Flowchart gives a detailed overview of the various stages in an innovation process, listing the activities, requirements and goals of each stage. These include an overview of the different people, skills, activities and finances that a project or an organization might need in order to succeed. The structured overview this tool provides, helps […]
Thinking Hats – I want to generate new ideas by framing a constructive discussion with my team
Thinking Hats allow a range of different viewpoints and perspectives to be brought into a discussion, whilst keeping the focus on the issue at hand. It’s a technique which can be used to encourage people to look at a topic from a number of different perspectives, making what might be a very complex issue, a […]
Strategy and Practice for Building a Strategic Website for your Business
The good news is that, nothing is really different from what we designers have had to deal with since the beginning of the Web. In this case, the technology has just improved and made it easier for us to deal with these variations. The first step in developing a responsive website (and one that can […]
A Mind-Set for Growth
One of the main reasons aspiring entrepreneurs are unable to embark on the journey of changing the world is their mind-set. As Carol Dweck recommends in her book Mindset, to change your mind-set from a fixed to a growth one, you should imagine what actions you will take, how you will take them and when […]
